For any further information or if you would like to sponsor our podcasts, please contact us by email or phone us at (619) 655-4375.
What is Podcasting?
57 million Americans listen to podcasts monthly and 35 million weekly. Podcasts are hot with a 30% increase in the number of listeners in 2015. But what are they? Podcasts are basically downloadable “radio” shows about any number of topics, general or very, very specific. Listeners can download them automatically to their cell phones and computers and listen whenever they want, wherever they want. This means that podcasting is a convenient, rapidly expanding, friendly, and highly targeted. Add in the ability to create hard metrics for how many times a podcast is downloaded, and you have a perfect medium for advertising.
Who Listens to Sperb’s Herbs?
Sperb’s Herbs is a new launch. That means the following demo- and psycho-graphics are preliminary. It also means this is a ground floor opportunity at minimal cost. We anticipate 1,000 downloads of each episode within 6 months of posting. We expect our demographics to be 66% female, highly educated, with household incomes of $75,000-150,000 based on statistics from students and professionals. In addition, each listener will be highly interested in health, healthcare of their families and others, and of all things related to herbs, For the Chinese Singles and Chinese Formulas podcasts, they will also be very engaged with Chinese medicine and its variants. In other words, we expect to have a highly engaged audience, with both money and motivation. Perfect for advertisers.
The Podcasts
There are three separate podcasts: Sperb’s Herbs, Chinese Singles; Sperb’s Herbs, Chinese Formulas; and Sperb’s Herbs, World Herbs. All are geared towards healthcare professionals and students as well as those that are interested in helping the health of their friends and family. Each episode discusses the history and traditions of each herb, it’s traditional and modern uses, and the science and pharmacology. And then there is always something a little different, be it a story about the herb, people who have used the herb, or maybe politics, science, or economics involving the herb.
Sperb’s Herbs Podcasts are designed to be listened to over and over again. Since they are information dense and are targeted towards, students, professionals, and interested individuals, they need to be listened to multiple times to learn the material.
The Host
Dr. Greg Sperber has taught thousands of students and professionals at various schools and conferences. His two books, Integrated Pharmacology, Combining Modern Pharmacology with Chinese Medicine (with Bob Flaws) and Playing the Game, A Step-by-Step Guide to Accepting Insurance as an Acupuncturist (co-authored with Tiffany Andersen-Hefner), have sold over 3,000 copies combined. He has over 1,700 Facebook and LinkedIn friends.
Sponsor Rates
Rates for sponsoring our podcasts are very straight forward: contract to advertise for 1-3 episodes of any of the podcasts and the cost is $130 per episode. Advertise on 4-8 episodes and the cost is $120 per episode. Advertise on 9-14 episodes and the cost is $110 per episode. And finally, advertise on 15 or more and the cost is $110 per episode. Each podcasts is released once a week. All sponsorships include both a pre-roll and post-roll mention and thank you, a personalized, host-read, embedded advertisement, and a listing on our “Sponsors” page. Please contact us for a production schedule of upcoming episodes. Payments for advertisements are due 14 days before the podcast airs.
We understand each company may have unique advertising needs and we welcome a discussion about how our media properties can assist your business. P{lease do not hesitate to contact us.
Advertising Policies
General Policies and Deadlines
Sponsoring episodes of the podcasts are reserved on a first-come, first-served basis. However, reserving does not guarantee sponsorship of an episode. Acceptance of sponsors will be approved based on a number of criteria including fit, editorial judgement, and appropriateness. All collateral materials including advertising copy, and website materials (including appropriate links and information for posting) are due four weeks before the production date of the episode. Materials received after the submission deadline does not guarantee placement, and may be subject to additional late charges. By submitting materials, the advertiser and its agencies represent and warrant that they have the right and authority to publish the contents thereof.
All sponsorships include a pre-roll and post-roll mention and thank you as well as a 45 second personalized, host-read, embedded advertisement. In addition, a listing on our “Sponsors” page will be placed with graphics provided by the advertiser and appropriate links to the advertiser’s website. This will be on the website during all paid advertising and for a minimum of one month following cessation of advertising.
Continuing Education
In addition to placement of perpetual advertisements on traditional podcasts, advertiser messages are also added to the end of Continuing Education content that is generated based upon the same material. This complimentary service is included at no additional charge. However, in order to ensure compliance with all applicable Continuing Education requirements, placement within Continuing Education content is subject to change from time to time in accordance with our compliance policies, and we are unable to embed advertisements or multiple mentions within Continuing Education content (as we do with regular podcasts).”
Payment and Discounts
All copy, related materials are due four weeks before the production date of the episode and payment in full are due 2 weeks before the production date of the episode.
Changes and Cancellations
Any changes made after the submission deadline will incur a charge of fifty dollars ($50.00); provided, however, the Sperb’s Herbs shall not be obligated to include any such changes. Notice of contract cancellations must be received in writing on or before the submission deadline. Notices of cancellation received after the submission deadline will not be accepted and the advertiser will be held responsible for full payment.
In most cases, the podcaster will refund the full cost of a sponsorship or re-run an ad, at podcaster’s option, if a problem occurs that is the sole responsibility and fault of the podcaster. Refunds will be provided within ten (10) days or may be applied to a customer’s account for future advertisements.
Contract Policy
All contents of advertisements are subject to podcaster’s prior approval. The podcaster reserves the right to reject or cancel any advertisement, reservations, or position commitment at any time and for any reason. There is no guarantee of results for any accepted advertising. Conditions of advertising, other than rates for existing contracts, are subject to change by the podcaster without prior notice. Podcaster is not responsible for errors in ad copy. All verbal instructions regarding contracts or changes of any kind must be confirmed in writing by the advertiser.
The podcaster reserves the absolute right to reject, discontinue, or omit any advertising or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter. All verbal agreements must be confirmed in writing by the advertiser prior to the advertisement submission deadline.
Placement Requests
Special placement requests will be considered but are not guaranteed. Please contact the podcaster to inquire about, or to be placed on a waiting list, for these positions.
Liability
The advertiser assume full responsibility and liability for any claims and losses which may arise in connection with their advertisements and agree to indemnify, defend and hold the podcaster (including its employees, members, managers, officers and affiliates) harmless from and against any and all liability related to such claims and losses, including, but not limited to, the unauthorized use of any person’s name or representation arising from the podcaster’s reproduction and publishing and recording of such advertisements pursuant the advertiser’s order.
The podcaster’s total liability for any errors shall be limited to fifty percent (50%) of the charge for the advertisement in question, and in no event shall the podcaster be liable for any incidental or consequential damages or losses of any kind. The podcaster shall not be liable for any costs or damages if an advertisement is not published for any reason. The podcaster shall not be liable for delays in delivery and/or non-delivery, or any other damages, in the event of any force majeur, including, but not limited to, acts of nature and any conditions beyond the reasonable control of podcaster affecting production or delivery in any manner.
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